Introduction to Design Thinking:

Introduction to Design Thinking course takes a human-centered approach to growth, business, and problem-solving. Understanding the customer is the key, and this workshop outlines methodologies, nuances, and techniques to understand your customer, uncover non-obvious insights from the data collected, use those insights to articulate the right problem.

What you should expect?

  • Introduction to Design Thinking – what it is, why it is useful, and how it can be used.
  • Discover: Understanding your customer with the help of various research techniques and tools to collect customer stories. Participants will be able to plan & conduct qualitative research, confidence, and skill to have customer conversations with ease, ability to empathize with the customer with the help of techniques that we teach.
  • Insight: How to understand customers better, better than they know themselves. Tools and techniques that help you fall in love with the problem to develop non-obvious insights, insights that inspire innovation. Participants will be able to synthesize the data collected during research and articulate the right problem to solve.
  • Q&A: Get your questions answered from Design Thinking Practitioners.

About Pensaar Design:

Fuelling growth by empowering organizations to innovatively solve their customers’ needs, Pensaar Design is a design strategy and innovation consulting practice. Rooted in design thinking, Pensaar Design uses collaborative and human-centered approaches to create delightful customer experiences. The dedicated team of creative design thinkers inspires new possibilities, helps enterprises re-imagine existing experiences, or create new – experiences that will not just meet but beat customer expectations.


  • Organizers: Deepa Bachu (Co-founder and CEO at Pensaar Design) and Arul Ganesh (Design Researcher at Pensaar Design)
  • Date of Workshop: 18th October 2020, 10 AM -11:30 AM
  • Registration Deadline: 13th October 2020
  • Price: INR 349 per Person
  • Platform: Zoom
  • E-Certificates will be issued to the participants

Instructor Profiles: /in/deepa-bachu-3b215/ ; /in/arul-ganesh-k-s-2b1b21115/